A thing or two

stories and thoughts for the curious and creative
 

Why is digital marketing important for a writer and a blogger?

Content Marketing is the heart of digital marketing, with content writers and bloggers powering content marketing with their word play. With social media becoming the centre of focus in digital marketing, the continuous requirement for fresh content is certainly keeping content writers extremely busy. Also, with brands taking a serious look at the blog section of their website, bloggers who write unique, informative and crisp blog articles are now in great demand. Thus, for a writer and blogger, digital marketing is an extremely important from the revenue generation point of view.

As a writer and a blogger, you should step up your research on various topics, so that you can create content that offers a fresh perspective of the same topic and improves the search ranking of the website or microsite. The goal of search engine optimisation is to have maximum indexed pages, which improves the likelihood of showing up on a Google search. The more pages you have on your blog, the more chances of the search engine leading searchers to your blog and your website.

Brands are now creating content destinations themed around the product or service category, rather than the brand, for engaging their prospects with questions and points related to the same. This ensures that the prospects stay longer on the content destination, and it registers a higher “dwell time” with Google’s crawlers. Content writers are leaving no stone unturned to do all that they can for churning out content that is fresh and unique, and which provides tangible ROI to the brand’s digital marketing activities in terms of unique users reached, time spent and action taken.

Thus, it would be correct to say that, for a writer and blogger, digital marketing is extremely important.

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