Category: Brand identity

The rapid surge in innovative infotainment solutions has led to a rise in the involvement of digital media in this fast growing sector. The significance of digital media in the infotainment industry is that it provides the industry with new technologies and innovations so that the industry can rapidly achieve digital transformation. Along with social… Continue reading What is the significance of digital media in infotainment?

2021 is about to end and it’s the perfect time to look at those marketing and advertising trends we are most likely see in 2022.  As technology continues to grow at a rapid pace, understandably some of these trends will be centered around technology. Personalised Marketing For delighting customers with personalized messaging that helps them… Continue reading What are the next big trends in marketing and advertising in 2022?

Let us introduce you to the Metaverse, the next big thing that is coming to shake up  the digital ecosystem. Metaverse is a virtual universe where you can conceptualise, create and maintain an entire world, an in which you can seamlessly merge your physical world experiences for a truly out-of-this-world experience. It will be an… Continue reading How can brands use the Metaverse to sell products?

Instead of straight away adopting a fully digital marketing plan for popularising themselves and their products or services, startups should ideally begin their promotion journey with traditional marketing. Along with ensuring an ideal customer experience, traditional marketing helps build a long-lasting relationship with prospective customers. If not more, traditional marketing offers almost as many targeting… Continue reading Why is traditional marketing better for a startup business?

The pandemic has catapulted the world into a different zone, with businesses and consumers adopting the digital medium as a scorching pace. From shopping for grocery to conducting business meetings online to just about doing any activity, consumers across all categories are using the digital marketing, Along with other sectors, the way healthcare is given… Continue reading Why is digital marketing important in healthcare?

As a digital marketer, it is important that you know what mistakes you should avoid for ensuring that your business stays competitive and keeps continuously generating profits and successfully meets all set goals.. Underutilizing Data Analysis It’s a proven fact that the digital world is now truly driven by data. Businesses regularly analyse the data… Continue reading What are the top digital marketing mistakes to avoid in 2022?

The best place to hide a dead body is on the second page of Google is not an expression that’s unknown to most. However, that does not make the expression any less accurate. Keeping a completely realistic approach, we may be spending hours and hours on social media just scrolling through our feeds, to a… Continue reading Local SEO for Lead Generation

While contemplating marketing strategies for your business, it’s imperative that you take into consideration all possible factors before you make that final decision. An in-depth understanding of the broad classification of the marketing spectrum; Digital Marketing and Traditional Marketing will surely pave the way to an efficient marketing plan. What is Traditional Marketing? Traditional Marketing… Continue reading Digital Marketing vs Traditional Marketing (The Marketing Spectrum)