With the pandemic making people stay at home for months at a stretch and boosting their digital media consumption, the reach and efficacy of digital

Well, every digital engagement platform does have some disadvantages, which can be tackled, not “cured”, and Facebook is no exception. While there is no doubt

It’s that time of the year again where we deduce, analyze and plan the next year and all that we aim to achieve. This is

The pandemic has changed the way people consume content, shop, connect with each other and do business worldwide. Their consumption of digital media on both

AI in overall Marketing AI is certainly transforming the world of communication and business, with its complex algorithms and precise predictive analytics, which converts information