Digital Marketing has become the leading marketing channel for marketers as it give them an opportunity to reach and engage their prospects and convert them into customers, by making use of all digital media platforms and digital devices. These platforms include social media marketing, display media, email marketing, search engine optimisation and marketing, influencer marketing… Continue reading What do you think about digital marketing? And what are the best tools to become a digital marketer?
The digital marketing landscape is changing so dynamically that it’s next to impossible to imagine what digital marketing will offer in the next few years in terms of opportunities. During the last couple of years, we’ve seen new technologies emerging across all aspects of digital marketing, and it has certainly from its early days to… Continue reading How do you see digital marketing in the next few years?
Market research refers to the process of collecting critical information about the preferences and needs of consumers. This information collation helps to determine if at all there is a market for a brand’s product or service, and is considered to be an important element in developing the business offering. Market research empowers businesses with critical… Continue reading Is market research an essential part of digital marketing strategy, or can we rely on the trends completely?
2022 will be a defining year for Digital Marketing, when much evolution and innovation will happen across all pillars. For sure, digital marketing is going to change and this change will recalibrate all touch points where marketers will profitably engage their digital-first customers. We feel digital marketing will change in the following ways in 2022:… Continue reading How Digital Marketing will change in 2022?
Digital Marketing is so vast a field that it provides many diverse specialities to a person looking to make a career in digital marketing. While social media is clearly the most in-demand, there are also other areas of digital marketing which are integral to digital marketing. If you are not interested in social media, there… Continue reading Which areas of digital marketing do you think would be a good career for someone not particularly interested in social media?
Content Marketing is the heart of digital marketing, with content writers and bloggers powering content marketing with their word play. With social media becoming the centre of focus in digital marketing, the continuous requirement for fresh content is certainly keeping content writers extremely busy. Also, with brands taking a serious look at the blog section… Continue reading Why is digital marketing important for a writer and a blogger?
A comparatively new technology which is however being used widely, Blockchain enables seamless and secure storage and distribution of digital information without the risk of data breaches. Blockchain also allows transactions between two parties without the need for third-party verification. Blockchain is undoubtedly the most disruptive technologies set to radically alter the digital marketing landscape.… Continue reading What will be the role of blockchain in digital marketing?
Quora certainly has a clear edge over other question and answer forums only because because of its highly monitored content. User profiles are rigidly verified and the content is continuously checked for quality and relevance. By gradually building your brand’s presence on Quora, you can increase awareness of your brand, divert traffic to your site… Continue reading Is Quora important for digital marketing in 2022?
With the pandemic making people stay at home for months at a stretch and boosting their digital media consumption, the reach and efficacy of digital marketing has significantly increased. More and more brands are going all out for increasing their presence across digital platforms to profitably engage their digital-first prospects. One of the fastest growing… Continue reading What is the main thing that is growing fast digitally online at this time?